what is digital marketing strategy?

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Marketing practices have dramatically shifted with the rise of social media and proliferation of devices, platforms, and applications. Your prospective and current customers are trying to communicate with you, and you can listen—and respond—faster, and with more personalization than ever before. This shifting environment presents new opportunities and challenges for marketers. With digital marketing, it's easy to fall behind.

This digital marketing program equips you with the tools you need to assess your organization’s social media and digital marketing strategy and helps you identify areas of improvement. Through a combination of case studies, best practice examples, and exercises, you learn strategies for finding, engaging, and encouraging brand advocates. You leave with concrete applications for your business. This program is especially useful for individuals from small- to medium-sized businesses who want to use new media as a vehicle for growth.