what is digital marketing strategy?

[Evan]

In digital marketing, like all forms of business, it is best to have your strategy defined before you dig in to implementation. So before you create your first Youtube video or Facebook group, lets begin by discussing what you need to think through:

Your target customer & the problems you are solving
Differentiation and branding plan
Customer assessment (where they are and where they will be)
Competitive analysis & timeline
Your tactical plan
Results and feedback

Once you have figured out the following you can begin to think about which marketing channels will be best for your business.