What are your SEO strategies for 2013?

[Kim Cunnings]

I am currently re-thinking my approach to the anchor text. I have been experimenting with about one-third of brand names as the anchor text, one-third of naked URL anchor text and one-third of random-keyword anchor text (for example, "more information", "writes on her blog")

I am also trying to do more outreach and relationship building, and less "submissions". The harder it is to get listed or mentioned on a site, the more worth it's being listed there! If it's super-easy, chances are Google won't think much of that link anyway.

Plus, one should always think user first. But this is what we've been doing all along, haven't we?