I opened a new online store?

[Pain Addict]

I would disagree with the guy above me. You don't necessarily have to use real photos of dogs. Cartoons are cuter. But the problem is the cartoons you have used are not off the hook. Get a few freelance cartoonists to do that for you. Another huge problem is that the background color is too dull. When you are targeting people who love dogs (pets), use a cute, light color, such as pink, light brown, white, rather than a dark color like the one you have used. Remember, colors generate feelings. They do! Best if you keep the background white or off-white. One more suggestions, put some cute dog videos on your site. Create a facebook fan page targeting people who'd like to buy dogs accessories. Start posting jokes about dogs, photos and videos of cute dogs. When you have 5000+ likers, start talking about your business. Not too often! Once in a full moon. Hope my answer came handy.