I opened a new online store?

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It's a good start but I would suggest a couple of things. Well for starters something doesn't jump out at me. I think its the graphics being used. The picture of the USPS truck really just looks odd stuck in there. Some of the other graphics have some really low quality text on them which needs to be corrected.

I also notice you have an email signup. But it's at the bottom of the page. If you want to use an email marketing tool you really need to get that moved up.

The one thing I did notice was the cart options were not secure. If you don't secure your shop with an SSL certificate you will not only lose business but put customers information at risk. If you are storing customer confidential info especially credit cards you would be at risk of being suspended by the card processing companies.