What to do now for Anchor text, Please Suggest.?

[Ria]

Sam

I have quite experienced a few things in my website with the Penguin update. But then, I did not acquire any of the penalizing message. uhh! That has really made me feel comfort. Yet, looking back to the consequences I was able to figure out some distractions been happened in promotional strategies.

Opting the exact phrase/keyword for promotion has slit down the results. Anchor text can be preferred so:

May be 50% exact match (eg: Search Engine Marketing)
25% of including a phrase/sentence (eg: Succeed your business by search engine marketing)
25% of the varied (Eg: click here, find more, etc)

Such preferences would have sorted out the drawback, if it was done at the earliest.

However, it's better to look for the back links acquired from the search engines considering the anchor text. If you were to find the numerous links pointing from a single domain, try analyzing if it's really been worthy or a spam.

If that looks to be a spam, just ensure to remove the links (including from the other sites too).

This can help your site to move up a little.

Good luck!