What will get my small business good SEO rankings?

[Doodled]

You can burn through that sort of budget in no time using PPC.

Instead consider who is ranking top for that phrase - it's yellowpages.com, manta.com, google+ local, etc. In other words, directories. So what you need to do is get yourself into those directories and optimise your entry there.

What does optimise mean?
- full text description about your company
- as many pictures as you are allowed
- full details (opening times, payments accepted, etc, etc)

Then ask past customers to post reviews about you on those sites.

You can't beat them, so join them! Invest a little time in your listings and save a whole lot on PPC