Best Techniques For International SEO - Mainly US and Canada?

[john]

Hi There,

I live in the UK and have a website with a .com extension. I would like my website to rank in both the US and Canada. When I have researched international SEO it tells me techniques such as making sure I have a physical address in those countries and been able to translate languages for multiple countries
However as I don’t have a physical address in either country and the fact that English is spoken in both countries I can’t apply these methods.

What other techniques are there?

I do cycling tours in Europe so my content only features on content about those tours and nothing exclusive to either the US or Canada.

I would appreciate any suggestions.

Many Thanks