Why is my website not ranking on Google?

[Jake]

Recently Google has started penalizing sites for Over Optimization.

One backlink reporting tool http://www.opensiteexplorer.org found just 2 external sites linking to you.

blog.hubspot.com/blog/tabid/6307/bid/33968/Before-and-After-3-...
hear.ceoblognation.com/2013/04/26/how-did-you-come-up-with-you... Anchor text = Mothers in Law Lawyers

Backlinks really drive ranking.

Anchor text in links can get you in trouble, to play it safe make 1/3 desirable keywords, 1/3 more generic phrases, like Click Here, and 1/3 your raw URL (no anchor text)

Here's a Search Engine Optimization guide by an SEO authority, too much of the stuff taught by others is out of date or simply inaccurate.
http://www.seomoz.org/beginners-guide-to-seo