If 4 individuals were to get together to form a company dedicated to online retail..?

[Jose]

my insight for online marketing is that the individual designing the website and the one in charge of digital marketing have to work together. If you have SEO in mind when building the website you will improve your positions in search engines by leaps and bounds. This can be the job of only one person though, as digital marketing is a slow process, you dont want to be first position for your business in the first few months as it is unnatural. I think the ideal is having two individuals, as the business is growing your employees will be able to do all the online activities, and you could even hire an accountant to make sure everything is up to date.