Keywords in Google Adwords PPC Advertising?

[Jake]

As a rule your are not allowed to use brand names in your ad copy but you can use then in search keywords, so you have to be a bit clever with your wording "Get outfitted here" a couple of big brands with leverage have also gotten their manes disallowed from keyword use.

remember there is the Adwords ad network as well, which really calls for different strategies, rather than selecting keywords, you choose sites or individual pages to place your ads on, you can create a custom ad designed to appear only on a particular site. Being able to show an ad right on the page where your stuff is being discussed can be powerful.