Promotion & marketing advice.

[Mike D]

Word of mouth is huge in the wedding business. Can you offer some sort of promotion for your clients to recommend you to a friend that uses your services, a free upgrade or a percentage off the bill. See if you can get your business card in places that do Tux rentals and sell bridal gowns. Partner with people that also work a lot of weddings but are in a different industry. You don't say what you do but for example if you make cakes but don't do catering try to partner with one that doesn't make cakes an talk each other up. Say to your clients "I only do cakes but I know a lot of people like ABC Catering", and then maybe ABC Catering will look at their clients and say "We don't do cakes but you should try XYZ Cakes". You might want to take a look at the book Guerrilla Marketing, it's about marketing for small businesses with small budgets. It's fairly common and you should be able to get it at your local library.