In Yellow Page advertising, explain what is meant by column inches? Why is this important?
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04-20-2014, 01:03 AM
Post: #3
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column inches is the length of the ad from top to bottom, times the number of columns wide. That's how they charge, not just yellow pages but most ads.
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Messages In This Thread |
In Yellow Page advertising, explain what is meant by column inches? Why is this important? - nana - 04-20-2014, 12:45 AM
[] - hottotrot1_usa - 04-20-2014, 12:54 AM
[] - Judy - 04-20-2014 01:03 AM
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