google seo keyword question?

[ABC]

Specific Keyword as a term itself it say about specification for particular.

The advantage of Specific keywords is you can rank them faster and easily as compare to high competition keywords.

High competitive keyword are the keywords which has high search volume whereas a Specific keywords can be a low competition keywords has less search volume.

Ex:

"android mobiles" can be a high competitive keyword whereas "android mobiles price in mumbai" is a Specific keywords.
Specific keyword are generally describe by region, specification so-on.whereas high competitive keyword are small tail keywords and can be used in a broad term. High competition and low competition is generally depends upon user searches over search engine.

Solution:
Don't use exam match domain for high ranking as Google started penalizing for using broad keywords in domain. After the EMD update by Google

Optimizing your website via low Specific keywords, initially is a best practice to get high ranking for high competitive keyword in future. Because you can have a presence of "android mobiles" over search engines while using "android mobiles price in mumbai" in your webpage. Later, ones you started getting rank for this Specific keywords (low comp.) term, you can start focus on "android mobiles" term (high comp.)

Hope this help...
DK