What is seo on-page or off-page ?

[kathrin]

On-Page optimization (SEO)
SEO has historically divided into 2 main areas; on-page optimization that covers what are often done on the pages of the web site itself, and off-page optimization that covers activity that takes place elsewhere (e.g. link-building).

The most effective strategy in 2012 but (social media battery-powered SEO) needs associate integrated approach, with on-page content promoted off-page at intervals the most social media channels. Please click on the subsequent link to seek out out additional regarding social media SEO - the longer term treated SEO strategy that delivers outstanding results currently.

Alternatively, click here to know additional regarding however off-page SEO has had to adapt to changes within the search engines’ algorithms to stay effective in 2012.

Finally, if you're additional curious about on-page SEO, we should always in all probability warn you that, though it’s still vital to optimise on-page factors, it’s extraordinarily unlikely to figure on its own unless your market is especially niche. Please browse on for:

A list outlining the key areas to think about once reviewing on-page SEO.
A list of common mistakes to seem out for with relation to on-page SEO.
A list of old-school SEO (‘spammy’) on-page ways that the search engines area unit currently able to recognise (and penalize accordingly).
On-Page SEO Checklist:

Always start with keyword selection, research and testing
Meta Description tag
ALT tags
H1 tags
URL structure
Internal linking strategy
Content
Keyword density
Site maps, both XML and user facing
Usability and accessibility
Track target keywords
Expect results in 6-12 months
Avoid common on-page SEO mistakes such as:

Duplicate content
URL variants of the same pages
Off-site images and content on-site
Duplicate title tags
Avoid spammy SEO tactics such as:

Hidden text
Hidden links
Keyword repetition
Doorway pages
Mirror pages
Cloaking


Off-Page optimisation (SEO)
Defined: Off-page improvement (off-page SEO) is what are often done off the pages of a web site to maximise its performance within the search engines for target keywords associated with the on-page content and keywords in off-page direct-links.
Off-Page SEO Checklist:
Always start with keyword research, testing and selection
Use Keywords in link anchor text
Obtain links from high ranking publisher sites
One-way inbound links (not link exchange or reciprocal links)
Different keywords in your link-ads from the same site
Gradual link building technology (no growth spikes)
Use relevant keywords near your inbound link (contextual relevance)
Deep linking (from multiple pages to multiple pages)
Target a large list of keywords (5-500+)
Link from sites with a variety of LinkRanks
Track all active keywords and refine strategy as required
Discontinue campaigns if ranking does not improve
Expect results in 1-2 months (Bing) 1-9 months (Google, Yahoo)
Avoid common off-page SEO mistakes:

Duplicate keywords in link avderts
Site-wide links causing link growth spikes
Using on-page SEOs to do the work of specialist off-page SEO's
Placing random links without keywords near your link adverts
Do not use off-page SEO spamming tactics such as:

Link farms (sites with 100+ outbound links per page)
Using irrelevant keywords in your link-ads
Garbage links
Link churning
Hidden inbound links