What is the best way to advertise online?

[Jeff]

Without question, Google Adwords.
But you need to do plenty of research before getting into it.

1. you need to be sure Google won't "slap" you and pull your ad.
2. What the going rate for the good keywords? The CPC for each.


You can also use ad brokers.
They basically take your ad (image or text) and place it on 1, 2 or tens even hundreds of sites for you.
Typically you'll pay for these per 1 thousand impressions.
Buysellads is one of these ad brokers.

I've had tremendous success using Adwords myself.. with all manner of products.
Also, if you sign up for an Adwords account and just wait a couple weeks, they'll send you a special code you can punch in for $100 worth of advertising

Oh and I've had horrible results with FB ads :\

Good luck