Online advertising with Google or facebook.?

[Mike]

When you get into this type of marketing, being cost effective is important. With out knowing to many details, I can tell you from my experience a few things :

Get with a very good SEO Company. Organic will outlast paid. With organic, you will continue to show up in search results, and begin to generate quality leads. ( we use imperialwebsolutions.net based in orlando, fl)

Google: run in the google search to being with, rather than all search and network. Google search will be a higher quality search. Take time to set up your target market in the GEO section. Do you want to advertise locally, state wide, this time zone, country wide, or world wide? You can set your target there.

Use Quality Keywords that are specific. I typically start out with phrases ex: shirt vrs blue silk shirt (the more specific the better the quality for you.)

Create an ad with a solid call to action : Get Blue Shirts Today!
Order your blue shirt here
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Facebook is similar, however it is not a "search" you are targeting more towards someones "interest" You can blow through a budget preaty quick, and it is a more impulse type of click since they are not specifically searching for it. It has similar geo targeting features, and you will select critera based on a persons interest. Ex. love blue shirts, loves to wear shirts, clothes shopping, ect.

If it were me, I would start with search on google, and start small, and targeted, and then grow your budget and geo. Also, I would very much suggest you have a solid landing page for them to go to once they have clicked on your ad, no matter where it is placed. Do not just send them to your site, they will not know what to do. Send them to a landing page to generate leads, or sales, ect. I hope this helps.

Advertising is very complicated, I am a Senior Project Mngr and over see several clients.