When you advertise on adsense what data does google give you to help determine what websites are more suitable?

[Jake]

Google attempts to do keyword matching to Adsense publisher sites on the Adwords network, Google provides a tool to help identify such sites. You can also manually select sites or individual pages for ad placements.

Ultimately to make campaigns profitable you have to us tracking software to determine which sites are providing the best conversions, along with optimizing ad and landing page content by trial and error you wold probably be eliminating the less productive publisher site selections.

Established, high volume campaigns with an established conversion record can switch to Google's CPA method in which Google takes care of selecting sites and optimizing your campaign for sales conversion.