How do you advertise a mobile DJ business?

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You can prewrite updates and short messages for Twitter.com and then publish them regurlarly via services like socialoomph.com - this way you are not glued to your computer answering tweets yourself.

The key with marketing in social media is to automate most of it or it will be a time consuming killer no matter if you look into Facebook, Twitter or Tumblr or any other service out there.

However you should utilize them and automate publishing messages, for example using a blog and then let this messages from the blog get posted into Facebook and Twitter or Tumblr.

For that hootsuite.com is ideal as it can help you to manage several services at the same time (socialoomph.com as well)