What do people think the iPhone 5 is so amazing?

[Stu]

a lot of it has to do with original users. it is hard to take someone away from their first smartphone. poeple dump TONS of time and money into the apple ecosystem (apps, music, movies) and they think they will loose all of them if they go to another platform. i know music can tansfer over but not sure about videos...and i know apps can't

then there is the ease of use. i showed my buddy my galaxy nexus...he loved the large screen and the look of the phone but absolutely 'panicked" when i showed him how to add widges and icons to the home screen. he said "i just want it to work without me thinking about it"

those 2 things pretty much sum up the apple buyers. they are falling WAY behind in technology....i personally dont like iOS at all....even though it has a larger app base i would still take a Windows phone8 over it any day. but i have android and will always have it.