what is easier to learn SEO or Google AdWords?

[Market Motive]

Hi Safeer,

If you are looking to optimize websites then SEO is your route because Google Adwords is not an optimization tool. It is true that both disciplines bring traffic to a site and both can put your site on the first page of search results.
Google Adwords is part of paid search, where as SEO is a free process but takes a longer time to build and optimize in order to appear in the first page of organic search.

In terms of learning, SEO is a very broad topic and would give you knowledge in all aspects of site optimization from link-building to site audits, whereas Google Adwords is a specific skill set within the topic of paid search advertising. So if I was to say which was easier it would be Adwords due to the much smaller subject matter.

Hope this helps this your decision!