How effective is marketing on Twitter?

[energyaroundus]

i represent a new company just beginning to build aggressive national branding efforts. we have join twitter and facebook to cover our "social networking" bases. we have proposed a few tests via these segways to determine the success of online platforms such as this. so far, although we hold a high "follower" and "friend" base, redemption rate was poor. i reccommend Twitter for quick blurbs about business news, and often. if you're not on these sites frequently, forget it. people who partake in social networking are on and off and are NOT waiting for your tweet or status update. just my take on it....