SEO or Adwords - Which is most useful?
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04-27-2014, 11:57 PM
Post: #9
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SEO is a long term strategy and using it to build a site that ranks well in a competitive field could take years. PPC is a good choice for quickly getting targeted traffic to a site and establishing whether you have a product that is of interest to your target market.
If you have tried PPC for a few weeks and it has not brought you much in sales then you need to look at improving your landing page. Do you have a landing page designed specifically for your PPC visitors ? If not, you need one. You should not be sending PPC traffic to your home page ( a frequent mistake ). Your best option is to set up a PPC campaign to send traffic to a special landing page optimized for those visitors. Then use the traffic to improve your conversion rate by using simple A/B split-testing or Taguchi accelerated split-testing. You can learn more about this at the resource I have provided below. |
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Messages In This Thread |
SEO or Adwords - Which is most useful? - luke_thomasuk - 04-27-2014, 11:08 PM
[] - Benjamin J K - 04-27-2014, 11:27 PM
[] - DJ Student - 04-27-2014, 11:33 PM
[] - Tony - 04-27-2014 11:57 PM
[] - Ankit Sharma - 04-28-2014, 12:02 AM
[] - Jasmine Sanderson - 04-28-2014, 12:14 AM
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