How do you rank websites for local towns?

[john]

Hi there,
I am doing some local SEO for someone who wants their business to rank in a handful of towns in the same county. I’ve put the names of the towns in the meta tags, have the main address on website, created a geo sitemap and listed in a few local directories. I have also created a Google Places account and optimised them.

Is there anything else I am missing? I can’t put all the names of the towns in the tile as they will be to long so just want to keep the title’s and descriptions as the business name and keywords.
Is there anything else I need to do? or any recommendations you could give to help me?

Many Thanks