how to make my jewelry business big?

[Ray]

Er, business plan.
Is the business scaleable?
How much money have you got for raw materials?
How many visitors to the website?
How many visitors turn into orders?
The jewellery looks good, possibly not enough of it on site.
Personally I don't think the demented bit is adding anything. Demented to me sounds like elderly, loss of memory, senile. It is very negative and the jewellery disigns do not suggest anything like this (to be honest it is not even crazy or mad).
Are you restircting yourselves to a narrow age group? Maybe too narrow. Good luck, I like the jewellery.