what is seo tools and its work?

[Abhishek]

The answer on Yahoo Answers was reported and deleted by one or more trusted members of the Answers community:
"SEO executive offers search engine optimization for website through different tools including off page and On page optimization. Its purpose is to increase page rank,visitors and to list it higher on search engines. To optimize a website means to make it popular, make it access to more and more people by providing appropriate results for there search. Off page optimization includes directory submissions,social bookmarking,classifieds,business listing,blogs submission,articles etc. On page optimization includes meta formation,solving errors in coding, creating sitemaps,anchor texts, robots.txt files...etc... Now a days Digital Marketing course is getting popular because of the increasing role of internet in every field. In digital marketing they not only prepare for SEO but also includes SMO (Search Engine Optimization) and PPC (Pay per click).