Does pay per click advertising help or set you up for abuse by competitors?
|
04-28-2014, 02:44 AM
Post: #1
|
|||
|
|||
Does pay per click advertising help or set you up for abuse by competitors?
I own a service business. I serve a radius that goes about 25 miles to my north and west, about 35 miles to my east and south (the direction of wealth and more densely populated areas).
Now I get 2-3 clicks per week from the poorer, rural areas each week. About 50% of the clicks lead to calls and nearly 100% of the calls turn to work. I can't say that about the more competitive market. I get 7-10 clicks per day. I am lucky if 10% of the clicks generate a call. In the non competitive market, I might pay $2.50 per click. In the more competitive market, more like $5-6 per click. I suspect competitors are clicking. I cut the bid by 25% in the towns where competitors are, the number of clicks drop in half and I still get the same number of calls. This leads me to believe many clicks are abusive. I will admit it, I click on competitors ads once every 6-8 weeks. I am curious, but not abusive. If a new advertiser puts an ad up, I probably will click it to check them out. If I click 1-2 ads in a month, that's a lot for me. I strongly suspect that others are clicking to be spiteful. Do you agree? Ads |
|||
« Next Oldest | Next Newest »
|
Messages In This Thread |
Does pay per click advertising help or set you up for abuse by competitors? - upwardly_mobile_home - 04-28-2014 02:44 AM
|
User(s) browsing this thread: 1 Guest(s)