Adding links will help my SEO?

[rakhee c]

No doubt adding link is actually out bound link, inbound links are more important. Inbound links that are related to your website theme and are also having good page rank and are regularly updated. By adding links of other sites with high traffic will not boost your ranking to that extent as would be if it was other way. If a high traffic website adds your link on its website then it would really help your website to gain page rank quickly and listing in SERP (Search Engine Ranking Positioning).

Google will not want to see your plumbing service site linking to a mortgage company just because it is a local company in your area. Google link popularity strategy has changed and google penalize sites linking to unrelated topics, also over doing link exchange with the same anchor text to promote your particular keyword may bring your site down.

Link popularity is part of SEO and SEO executives need to move according to search engine changing algorithm, no black hat technique else you will be caught.