I need to create a website for my brand?

[Jake]

The first order of business is to see if the domain name for that brand is available, by all means try to get a .com name, all the others are perceived as lesser sites.

It's worth changing the brand name if that's what it takes to get a matching domain name.

There is a bulk search option in the Godaddy.com site allowing you to check availability of a list name ideas all at once.

you could also do a trademark search at USPTO.gov


Your greatest challenge will be to get viewers to the site, typically free traffic comes from search engines, you get better ranking and more traffic if there are other sites linking to yours, hopefully lifestyle and fashion oriented sites.

Using marketplace like Amazon is a quicker way to get prospects to see your goods and is simpler than setting up and promoting your own site, but if you do have a brand to develop you would need your own site and brand domain name.

There are ecommerce site hosts with predefined site templates and shopping cart, payment processing in place for around $25/mo while a generic unlimited site host is more like $8 a month. Some ecommerce hosts have free trial mini accounts allowing a small number of products.

It's possible you could get just a domain name for $12/yr and initially feature our line on a free blog host like Google's Blogger, it would be cumbersome to setup a full ecommerce site on that host.