Could you give me your opinions on this possibly new Energy Drink coming out?

[Kevin]

I disagree with Domenico and JenJen.
It doesn't look like BBQ sauce to me. It looks like Hot Sauce!

Red/Orange are powerful colors... but people are health conscious today so many might shy away from swallowing a nuclear explosion or a raging inferno.
What about associating the product with health? The ocean is certainly a beast when unleashed so what are powerful colors associated with water?
The emblem itself seems fine... Maybe fool around with the colors and reconsider the flames (makes me think of indigestion).

Bottom Line:
Identify your market. We don't know who the target market is but I assume you do. Very few marketing strategies appeal to every possible demographic so... who will buy most of this product? If it's being tooled towards young males who want explosive stomachs then maybe your logo is perfect and you should move forward.

Edit: The emblem "X" has negative connotations you should be aware of. Some associate it with bottles of poison as in "do not drink." http://www.clker.com/cliparts/6/1/a/0/12...svg.hi.png