what's an seo campaign? i read an seo specializes in seo campaign. does that mean pay per click is their?

[Fannit SEO]

An SEO campaign is just the process they set up and recommend for a company. It gives you a list that can be followed of tactics, keywords, and more that they will be using to bring you business. It can refer to pay per click/ view (same thing), or to organic search engine optimization. If you're looking at going with a company, find out if they're talking about organic seo or pay per click. If they're doing pay per click, ask if they run the campaign from your site and if it includes onsite search engine optimization as this helps lower your cost per click with Google. When you're looking at any type of SEO, a good company will start with YOUR website and build on it - not just landing pages.