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How do you perfectly implement conversion rate optimization strategies?
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04-28-2014, 11:32 AM
Post: #2
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A lot of trial and error, employing split testing and tracking is essential, there are several stages in the store site purchase process, you should be aware of the percentage of aborted visits at each phase, don't be too scared by high shopping cart abandonment rates, that seems to be a common part of price comparison shopping thee days. Google's free analytics comparable to very expensive services is good for tracking, I believe Google provides split testing support as well, so you can try different sales page variations without looking like you are deceiving the search spiders.
Small time operators have a problem testing small design variations with low traffic. There are more advanced split testing analysis methods offered by some services that can generate meaningful stats with a lower amount of traffic. Ads |
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Messages In This Thread |
How do you perfectly implement conversion rate optimization strategies? - Kelly - 04-28-2014, 11:23 AM
[] - Jake - 04-28-2014 11:32 AM
[] - Jonathan Elder - 04-28-2014, 11:35 AM
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