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How do you perfectly implement conversion rate optimization strategies?
04-28-2014, 11:35 AM
Post: #3
Jonathan Elder Offline
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There is no such thing as 'perfect' conversion optimisation - it is an ongoing improvement process.

One of the biggest methods is split testing, where multiple version of the same page (or button, or advert etc) are tested with visitors randomly being shown different ones. After a while, you hopefully see one outperforming the others. You can then use this version to create yet another test with more based on the winning version.

Even one you have found the 'perfect' version, competition and markets constantly change, so you will always be looking for the next test or improvement.
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[] - Jake - 04-28-2014, 11:32 AM
[] - Jonathan Elder - 04-28-2014 11:35 AM

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