How to find the right keywords for a website SEO ?

[Kim Cunnings]

There are a ton of
- Google AdWords Keyword Tool
- Related searches in Google, Bing and Ask
- Autocomplete feature in major SE's
- SemRush
- Keyword Discovery
- Wordtracker
- Word Mixer

Some other things to consider when doing keyword research:

- capitalize on misspelled words especially if the term is hard to spell
- look for keyword insights offline - pick up a trade magazine for your niche and get keyword insights from there
- pay attention to the number of searches and number of sites competing for the same keyword (found on Google keyword tool or Rank Tracker tool -see below)
- an even better approach to keyword research would be to calculate a KEI ratio for a keyword:

Search Volume (squared) / # of Competitors. This ratio helps you find most profitable SEO keywords that are popular among searchers yet relatively easy to rank well for.

Here is the kicker: you can use all the above keyword research methods, calculate KEI and then do keyword rank checks for your site with Rank Tracker software tool.

I won't post any links for the tool. You may wonder why...

A. for the sake of avoiding spam
B. I am sure you can find it online - its pretty popular and usually comes up in top search results.
C. you need to do research before choosing the right keyword tool, and hopefully this answer inspires you to do just that