Why did my site traffic suddenly drop?

[Timothy]

Are you consistently adding fresh content to the site?

Are your marketing efforts consistent and original? (if so, have you considered changing your approach - message, target market, etc.) When numbers change or drop, the first thing I look at is the marketing plan...

Are your competitors down as well? It could be the overall industry that you are in...

Or, it could be that what you have to offer is seasonal. You said "four or five months" - that might not be a long enough period to track data. You should have a more informed idea about the peaks and valleys in your traffic after a year or two. Maybe you've been operating a seasonal type business and that is why the customers seem to have left...

Have you conducted any surveys? Just because people have been coming to your site in the past, doesn't mean they all left happy. Have you been collecting data? Emails, etc.? If so, run a survey. Just ask what is going on, what they like, what they want to see more of. People will often do these surveys for free (or can be drawn in for very little money - a free ipad, for instance). Plus, surveys is a great way to drive people back to your site...

Are you offering new products and services? If not, that could be why...

Those are just a few things I thought of. Without more to go on, I can't give you any more ideas, but I'd start with looking at your marketing plan and surveying customers...

Hope this helps. Good luck!