Can I Dye My Hair This Colour Without Bleaching It?

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You won't need to bleach it. Bleaching is mainly used to make hair blond. It's its own dying process. To dye your hair a different color you'll need a developer. Developers should only be used by an experienced colorist. They help open the shafts and, depending on the dye, can make your hair lighter or darker. The level of the developer is the most important to the dying process. Your original hair color level and the level of the color you want will tell you which developer to use. I cannot stress this to you enough, the coloring process is very difficult for a new user. GO TO AN EXPERIENCED COLORIST!!!