How to make my new website popular for free?

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I agree that search engines are by far the main source of traffic to a website. However optimising your site to rank highly in them is not an easy task. It takes time and perseverance. You need to generate high quality back links with keyword rich anchor text pointing back to your site.

One thing I would like to add is using social media. As this will aid your SEO campaign but also help to generate you traffic in the short term. Set up a twitter and facebook page for your website and then invite your friends to "like" them. A link to your companys page will then we in the acivity feed of 100's, possibly 1000's of peoples facebook and twitter pages.

It takes time but maintain an ethical strategy whilst writing quality content and you will get there