Which is the best SEO company for Real Estate Business in India?

[David Lenef]

Beware of outsourcing your SEO. I work for a U.S. search engine marketing company, so I answer from a position that could appear biased. But every time a former client, current client, or prospective client has worked with an Indian SEO firm, they have been disappointed or worse.

I can't generalize and say that every Indian SEO company is shady or incompetent. And I don't hesitate to point out that tons of U.S. search engine services are bad news too. But I think your chances of getting beneficial results are greater if you use an SEO company in your home country.

The cultural and language differences are definitely a factor. But it goes beyond that. A common feature of low-budget SEO companies is that, while they may do what they promise in terms of quantity - for example, obtaining links to your site with articles or blog posts, adjusting your site's content, and optimizing your site for search engines - the quality of the work is usually poor. You usually get what you pay for in this business. And sometimes it can even hurt your search engine presence.

I assume you're considering this out of budget concerns, which is completely understandable and reasonable. I suggest that you approach an established U.S. internet marketing company to give you a one-time consultation, ending with recommendations that you can carry through on your own for awhile. That would probably include some changes to your website and suggestions for how to obtain links to your site that won't result in a penalty and will over the long-term help boost your site's ranking.

And you can help yourself right now with one fundamental tactic. As a business serving a limited geographical area, you should ensure you have solid local optimization. That includes claiming or establishing your business listings on Google Places, Yahoo Local, and Bing Local.

http://www.google.com/support/places/
http://www.google.com/places/
http://local.yahoo.com/
http://bing.com/Local

Make sure your business is also listed in all major business directories like yp.com, superpages.com, and yelp.com. And finally, look for real estate directories where you can add your business listing (many will require payment). In all cases, your goal is not only to get exposure for your business, but to establish links to your website.