Confused with SEO, keyword analysis, and Google Keyword Planner?

[Scott]

If you are starting from scratch and trying to gain rankings for "weight loss" related terms, unless you have a HUGE marketing budget and well known product - good luck.

Weight Loss is one of the most competitive areas for SEO with an extremely high failure rate, even when you do everything perfectly.

In the weight loss arena, I doubt there are any targets that are low competition that would still yield decent enough traffic to make a full time living off of.

Google PR (Tool bar PR) is USELESS and means nothing. It is updated about once a year if that, and will probably disappear entirely. Actual PR (what the Google Algorithm is based on) is still a big part of things, but you will have no ways to view this. PR is also not how sites are sorted. That score of X / 10, plays a role and is the result of inbound links and off site factors, but not a sole means of ranking sites.

I suggest finding an SEO that specializes in this field or in super-competitive fields, but note that it will be very expensive and risky.

I have been doing SEO professionally for 11 years, and my firm does not touch sites in this niche as it is just too likely to fail.