Confused with SEO, keyword analysis, and Google Keyword Planner?

[Jane]

There will always be niches with less competition. The business world is dynamic so new opportunities arise and old ones get too competitive.

The "weight loss" market is highly saturated and ultra competitive. Businesses that have competed here and continue to do so include big pharma, online pharma, 1000s of diets, traditional medicine, 10000s of products from automatic ones to fitness machines, articles and studies and so on.

It is too broad a topic to start with. You could trim it down somewhat with e.g. "yoga exercises for weight loss" for me that brings results down from 443 million to 22 million (still very high) which shows how competitive this search market is. You are right, its very competitive. The keyword planner tool is a useful guideline but not the end all for all keyword research.

Tools are good but understanding the concepts is even better. Then you know which tool to use when and how much to rely on a particular tool like the PR, Alexa etc.

Search engines use a ton of variables to rank a website in their algorithms and PR is but one of those so it will not be in order.

If you find a niche which has few good results and enter this with quality stuff on your website, the chances of you getting good results here is high.

So, don't focus literally on the keywords. Try to understand context, intent, etc. Find popularity of what they represent. Jaguar the car is more popular in some regions than Jaguar the animal. Then search and study the results in Google, maybe there are 5 million results but the top 10 sites are not so strong, then you have a chance.