Why is my website so volatile on google?

[Jake]

It's still a pretty young site in search ranking terms, people talk of the Google Dance, when they introduce some algorithm change ranking positions can shuffle around for a time. You didn't mention if this drop is just for your primary keyword or multiple keywords. I didn't see obvious reasons why a Panda filter pass or human review would shake your ranking. If you were using Google's paid Adwords system they would want to see a terms and conditions as sell as a privacy link to gain the best quality score.

Load speed is a factor, maybe your hot was down on last spidering, on my second access it felt like over 10 seconds load time, be sure you have a wordpress cache installed.

Be sure you are using a search rank checker to monitor your position for a list of important keywords you can identify with the Google Keyword Tool.

Use either the free rankchecker for firefox http://www.link-assistant.com/rank-tracker/ to generate a search ranking report for the list of keywords, the latter has some other analysis functions.

Unfortunately the Open Site Explorer hasn't indexed your backlinks as yet.

http://www.opensiteexplorer.org/links?si...rapy.co.uk


I trust you have a vitally important Google Places page (and the Yahoo counterpart)

Try a Google search for: hypnotherapy, oxford

The A-G lettered stick pins symbols are places listings, see the additional info rolling on the >> symbol brings up, these don't look well developed, you should see stars from client reviews and photos rolling over >>. There are ranking methods to get a places page on results page 1, mainly reviews and citations non many other directories.