Why is my site not doing well in Google search?

[Kukana]

You're probably competing with thousands of other sites for the same spot. SEO tools are not usually all that helpful, and Google change their search algorithm regularly anyway. You have to keep on top of the changes if you want to have a chance of appearing high up.

Obviously the most important priority is fully original content with your own personal input - anything copied or re-written from other sites will never do well in search engines. Another important point is to ensure that your blog post titles use relevant keywords which you hope to be found in searches - not forced, of course (too many keywords is as bad as too few) but perhaps one or two, in user-friendly format.

You need to make sure you don't have too many ads on your site - even Google ones - and if you use a banner heading, keep it fairly small. Search engines want a good chunk of real content immediately visible on a page, so if your content is masked by images or ads, that's another reason it won't do too well.