What percentage of the US understands what SEO means?

[Deepa Maran]

Hi,

Re: General mass - I am in the SEO industry for the past 7 years. I haven't come across many people to whom I can talk about search engine optimization without explaining what it is, and I would go for even a lower percentage for people to know about its acronym.

Re: Marketers - We need to educate our clients what these industry acronyms are before using them because most of them don’t know these acronyms.

That said, you can research the searching behaviors and demographics information of searchers by using these tools:

1.Google insights http://www.google.com/insights/search/ tells U.S. is not in the top 10 country list for the people searching for “SEO”.
2.MSN Adlabs demographics prediction tool http://adlab.msn.com/Demographics-Prediction/DPUI.aspx (predicts a user's age, gender, and other demographic information, based on their online behavior) predicts 62% of the male and 31% of users in the age range 35 – 49 search for “SEO”.