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Can you over advertise?
05-10-2014, 10:17 PM
Post: #2
Ivaylo Krastev Offline
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Yes there is usually a consumer fatigue or over saturation. Especially with one same commercial. However the ad proofs to be great and done correctly the period is very long - it could last for years. (as far as I know from a the book Ogilvy on Advertising) there were successful ads that lasted for decades.
A rule of thumb is for TV ads - if they are on air for more than 6 months the ad is good and product is selling.

Idk how it is with TV but i have done online advertising on facebook and there is a tool that shows you when the customers get fatigued seeing your ad. So this should mean that they have been over advertised with that same ad so new ad should be put in place.
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Messages In This Thread
Can you over advertise? - linkus86 - 05-10-2014, 10:15 PM
[] - Ivaylo Krastev - 05-10-2014 10:17 PM
[] - 193 - 05-10-2014, 10:19 PM
[] - 525 - 05-10-2014, 10:20 PM
[] - Katie - 05-10-2014, 10:26 PM

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