What is google webmaster tool and google analytics ?

[Jake]

Webmaster tools is a collection of services that can help a site maintain a good relationship with the search engine, the site must be registered with a bit of code embedded to prove you are indeed in charge of the site. Commonly the owner of larger sites would submit your site map location to the tools to help search spiders examine it.

Careless SEO can result in an "unnatural backlink pattern" warning, that may only be send if the site is registered with webmaster tools, demonstrating an effort to resolve the problem can prevent the offensive pages from being removed from the index.

Analytics is and advanced site traffic analysis tool which can show you where visitors are spending time and the pages that may be causing them to leave. Examining customer behavior as part of a site optimization can make the different in ecommerce site profit or loss.