1st time building website ....how do you drive awareness/traffic?

[mousumi]

First of all congratulations for your new expedition.

To build traffic what you have to do is to promote your site which you can do without investing a penny. Use social networking sites to promote your site. Post some relevant information based on your business and its products on websites or blogs that hold large number of online visitors. You can post unique and effective content on your site as well. Your content should be appealing enough to attrat web traffic. All these above mentioned vital points help you gain backlinks which will prove beneficial to your site resulting in having a better SEO rank and if you have a better rank in search engines then you will automatically gain huge number of web traffic. Lets sum up,

Your content must be strong enough as well as unique.
Do better work on keywords.
Building up natural links pointing to your site.
Promote your site on social networking sites.
Post guest articles on renowned blogs.