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how can I market blenders to teenagers?
05-23-2014, 08:28 AM
Post: #3
ʎןןǝɥs Offline
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you dont market the blender. you notice the features. then you market the benefits.
let's say: this blender is designed for teenagers who are into sports so and comes with a line of sports energy mixes.

this blender can blend one-cup-at-a-time protein smoothies. (blender)
the blender has easy cleanup (feature) ---> so the teen can get to practice for that sports scholarship faster (benefit)
the blender has a fabric handle (feature) ---> so you dont drop it when you exercise (benefit)

see? work with that
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