how do you know whether a website is weak in google with there seo?

[Prodo Digital]

Hi,

I'll try to answer your question as best I can, as you have asked more than one. Here goes:

Q: what factors do you take in when deciding whether you can beat them? Is their SEO weak?

By this I am presuming you mean how you can compare your own site to that of your high ranked competitors and how you can make your site more SEO friendly than theirs. There are several reasons why they may be ranked higher than your, one being domain age - this is a very important factor with regards to ranking and one you can't do much about. Google favours or 'trusts' site that have older domain names, so gives them a ranking boost over new sites. The aim of this is to cut down on the number of spam sites that pops up, in order to deliver relevant results to users of the search engine.

Other factors include looking at your competitors back links profile and seeing what high page rank links are pointing to their site. This will give you an idea of the link quality you will need to build to compete.

Look at their on-page SEO, what key words are they using? What are you using? How do the use them? Do they use the same keywords for their inbound link anchor text? You need to consider all of these things.


Q: how long it’s been in Google first page?

If their site has been on Google’s first page for a while it could be that they are doing more things SEO wise correctly than incorrectly, it could be that their keyword selection is correct and they have found some very niche key word terms, it could be that the inbound links they have build are high page ranked and relevant or it could be that there is a lack of good competition.

Q: whether its ecommerce or not

Do they sell products? Do they have a shopping cart? Can you purchase items? Do they accept paymants online? If they do, then chances are it's an ecommerce site.

Hope this helps...