What do advertising agencies do?

[Brenda]

An advertising agency is a service business dedicated to creating, planning and handling advertising and other forms of promotion for its clients, such as promotional ideas, print ads, radio, television, and internet advertisements.

Advertising Agencies create a brand identity starting this process from idea creation to entire Brand lifecycle management.They design marketing collaterals, websites, brochures, flyers, and anything that needs to be seen. They work on brand amplification, social media management and monitoring, customer support and analytics and stats reporting. They focus on Design as a Branding element, keeping our work simple -juggling the key elements of elegance, creativity & ingenuity. They focus on pull marketing, push marketing, viral buzz marketing, content marketing strategies aligned with email marketing, newsletter, EDM's, content submission, blog, directory registration. An agency can also handle overall marketing and branding strategies and sales promotions for its clients.

An ad agency is independent from the client and provides an outside point of view to the effort of selling the client's products or services.