What is Search engine optimization (SEO)?

[Mark E]

Search engine optimization or SEO is the art of placing your website in the first few pages of a search engine for a strategically defined set of keywords. In simple words it means that your website will appear on the first page of a search engine like Google, when someone searches for your product or service.



Why Search Engine Optimization?





Major search engines command over 400 million searches everyday, day after day. Search engine optimization (SEO) helps you get this piece of the pie, which you might be losing otherwise to your competition.





SEO offers a much better return on investment than other traditional forms of internet marketing like banner campaigns and email marketing.





SEO helps you capture targeted traffic... people who are already looking for the product or service you offer.





SEO is a long term and permanent answer to your traffic woes. Once a website has been optimized for search engines it can stay at the top for long periods of time.



The objective of Search Engine Optimization Services (SEO) is to increase web visitor counts by ranking very high in the results of searches using the most appropriate keywords describing the content of your site. This relative ranking is often viewed as a struggle to best use a few keywords, instead of a struggle to out-do your competition. If you search on your target keywords, you will see the leading site in the rankings. All you need to do is to be better than that number one site. This page suggests ways to optimize and improve search engine rankings with placement advice, SEO tips, information, hints, and clues to improve your search engine keywords relative to existing leaders. After all, better keyword ranking is your real objective.



It is not enough to simply add META tags and do search engine submission of your site to a million search engine indexes and directories. The first placement step in obtaining significant web visitor counts is to seek first-page search engine results. An early step is to build a great content-rich site. One of the last steps is the proper submission of your great site to the search engine or directory. In the middle is a step that is VITAL if you want to obtain front-page results. Most sites skim past this step because it is forgotten or too complex, but without competent Search Engine Optimization you are destined to be search engine fodder.



Search engine optimization services provided by Wizz O Tech are customized to fit your requirements keeping in perspective long term business goals. We work hard to maximize your return on investment in internet marketing and search engine optimization.